Personal Chef Turns Healthy Crusade into Startup Small Business Concept

by Shelley Marsh, special for The Shorelines

February 15, 2014

Alice Hickox is bringing the benefits of healthy eating to homes in Ponte Vedra, one home-cooked meal at a time. Her personal chef service, Lettuce Do Dinner, launched last month.

Hickox is a serious advocate of better health through nutrition. During Hickox’s sophomore year of high school, her mother was diagnosed with Hodgkins Lymphoma, and given 30-percent survival odds. Hickox’s father transferred the household grocery shopping and cooking duties to her, and Hickox was off.

Believing she could help her mother through nutrition, Hickox “declared war” on her mother’s cancer. A school term paper topic was fashioned around the idea, and Hickox focused on documenting and preparing healthy meals.

“While most teens would have seen this as a nightmare, I found it to be the part of the day I looked forward to the most, and I credit those years to launching me into a lifelong passion for cooking,” Hickox noted on her website.

Today, Hickox’s mother is into her 70s and Hickox fondly remembers the “A” she received on her sophomore term paper. Her passion for health and cooking continues.

For the complete article, please see The Florida Times-Union online.